Quistreetfood

Quistreetfood began at a family table. The owner's mother kept cooking authentic Vietnamese food through her years in Sweden, and that taste of home became the starting point for a restaurant in Borås. The menu pairs street food classics such as phở and bún thịt chả giò with Vietnamese fusion dishes like yakiniku beef and teriyaki chicken with bao.

The restaurant set two goals: grow its takeaway trade, and reach new local customers with a love of Vietnamese cuisine. Our role was to create Quistreetfood's social media theme and a long-term strategy for Reels and social posts.

A restaurant feed is judged on consistency as much as on any single post. So instead of planning campaign by campaign, we designed a week that repeats, with a purpose and a format fixed to each day. One idea recurs across the content: Vietnam, served in Borås. It gives local food lovers a reason to look closer.

For new customers, Reels speak in the viewer's own voice. Point-of-view concepts place them at a Vietnamese street food spot in Sweden, with hot phở in cold weather, or in front of what might be the best bowl in town, while tag-a-friend captions ask them to pass it on.

For takeaway, posts and infographics explain online ordering for collection, delivery through Foodora and a seasonal code redeemable only on the restaurant's own website.