EZ3D

EZ3D VN is a company using Matterport cameras to create immersive virtual tours, videos and Reels for hotels, real estate and other properties, letting people explore a space and imagine themselves in it before they visit. The company is an official global partner of Matterport, with an established business in Singapore and Malaysia.

Vietnam market offered real room to grow, with relatively few local companies providing the service. The experience was already in place; local recognition was not. As a new name in Vietnam, EZ3D had yet to build a local social media presence or the brand awareness to match its track record.

Hypecat developed a social media strategy and created a consistent digital presence, showcasing EZ3D's technology, services and expertise, with Reels that demonstrate what immersive 3D makes possible.

Our thinking started with the market itself. Where few companies offer a service, few buyers understand it, so the audience needed to understand the category before they could choose a provider. Educational posts and carousels explained the essentials in plain Vietnamese: how a Matterport tour differs from a 360 VR tour, what the service includes, what it costs and how long a scan takes. Service content walked through how to work with EZ3D and the equipment behind each scan.

Reels carried the proof. Built around real client projects, from a boutique house to an office for lease, they showed spaces the way a visitor would move through them, and let features such as virtual staging and decluttering be seen working rather than described. Around this, we gave the brand a human side, featuring the technicians behind the scans and marking the moments that matter in the Vietnamese calendar.

Everything was planned in a structured content calendar, with each post given a pillar, a format and a brief, so single posts, carousels and Reels read as one consistent voice.