PO Mentorship

PO Mentorship is a team of young Vietnamese professionals in the US who mentor Vietnamese students through the finance, business and tech job hunt. The mentors are the product: they know the market because they're still in it. But the startup was brand new, up against established Vietnamese mentorship names, with an unfinished, dated website and no way to turn what its mentors knew into something students would trust. PO came to Hypecat Studio to change that.

We started with the trust gap. Research into leading US and Indian mentorship platforms showed where trust is won: not on reputation, but on proof. So we built PO's brand and website trust-first, with mentor profiles, free consultations and educational content up front, then a site that shows its work. A ten-week curriculum laid out week by week. A 35-week apply-season plan. Real mentee projects with their commit counts. An interview question bank from Amazon to Robinhood. A simple registration form at the end. On Facebook, a content series turned PO's youth into its edge: real mentors, really available, who sat where students sit now.

Enrolment grew 20% across three cohorts through social and the new registration form. Standardised workflows made creative production 50% faster. Every finance and business mentee to date has landed an offer, and tech mentees have collected multiple Big Tech offers between them. We still work with PO today on social and website updates.