Bill Kim Real Estate

Bill Kim Real Estate is a property agency selling new apartments and house and land packages across south-east Australia. Its advice is grounded in detailed local knowledge and supported by data. We partnered with Bill and the team to establish the agency as an informed voice in property.

The agency's expertise was not reflected in its online presence. Its social media activity was limited and irregular, and buyers seeking advice had no clear way to get in touch with Bill. For a business whose strength lies in the quality of its advice, the knowledge that set it apart was largely going unseen.

We developed a content strategy centred on the agency's market knowledge, delivered through three core content types, each serving a different purpose for buyers.

Suburb guides make the investment case for a location, combining house and land prices with population and growth data from the Australian Bureau of Statistics, giving buyers the evidence behind the agency's view. New development posts showcase individual apartments, setting out the price, configuration and interiors of each, so buyers can assess a property in detail before making contact. Buyer education carousels guide readers through the practical considerations of apartment living, from maintenance and amenities to security and location, in a numbered format that is easy to follow.

A single visual system runs across all three formats. An understated cream and gold palette, the agency's hexagon monogram and consistent typography give the feed a refined identity that is recognisable at a glance. The agency's phone number and website appear on every post, so buyers always know how to reach the team. Together, the content gives Bill Kim Real Estate a social presence that reflects the depth of its advice: informative, consistent and easy to act on.