Beauty · Bridal hair and makeup
A premium bridal, occasion and commercial beauty brand for Brisbane and Melbourne, built through social content and print around an established hair and makeup artist.
Marie Le is a hair and makeup artist for brides in Brisbane and Melbourne. Her signature is a timeless glow that looks like the bride's own skin and lasts the whole day. More than a thousand brides have worn it down the aisle. Behind it sit years of editorial and bridal work, international press and a handpicked team of artists. Yet when either city talked about makeup artists, her name rarely came up.
On social, Marie already had a following but not a voice. We designed a feed that lets her teach. Numbered carousels on cream, in black and white with pale gold type, walk each bride through the decisions ahead of her: how to find a look that suits her features, why to keep the hairstyle she already wears, and when to speak up at the trial. A second series covers the weeks before the trial: keep a familiar skincare routine, skip peels and micro-needling,…. Each finished look goes out as a photo and a Reel in the same frame.
The result is a presence that finally matches the work and shows brides in Brisbane and Melbourne exactly who they are booking.
- Social Media Strategy
- Social Media Design
- Content Development
- Print & POSM Design
