Molly MUA

Molly MUA is a London makeup studio led by Molly, with a loyal client base, but her online presence hadn't kept up. She didn't have a clear way to market herself, so her reputation wasn't growing as fast as her talent deserved. Her social media looked dated and didn't reflect the quality of the work coming out of her studio. For a makeup artist, the feed is the portfolio. Before anyone books a trial or a lesson, they scroll. Molly needed that scroll to feel like her.

Molly asked Hypecat to give her a look and voice she could use across her social media. We had two jobs. Recreate the Molly MUA brand guidelines, setting out how the brand looks and sounds. And upgrade her Instagram and Facebook content across every post format, so the feed carries the new identity everywhere.

Luxury alone can feel cold and out of reach. Warmth alone can feel casual. Molly's clients expect both: the polish of a premium service and the ease of being looked after by someone they trust. We built the brand on that balance, so a bride-to-be, a student and a creative director all feel welcome.

A dated feed usually comes from a missing system, not from bad posts. We rebuilt the guidelines first, so every piece of content afterwards has a clear reference and the brand stays consistent long after launch.

To keep one identity across every format, we didn't treat social media as a single template. We carried the new direction through every post format on Instagram and Facebook. Wherever someone meets Molly MUA, it feels like the same brand.